The Costa Blanca — Alicante province's 200km of Mediterranean coastline — has one of the longest histories of international homeownership in Spain, going back to the package-holiday boom of the 1960s. That legacy shows: the region has the deepest concentration of English-speaking services, estate agencies, healthcare and schooling of any part of mainland Spain.
It also has one of the country's most liquid resale markets, spanning everything from high-rise apartments in Benidorm to quiet villas in the hills above Jávea, with Alicante's international airport offering more direct UK and Ireland routes than almost any other Spanish airport outside Madrid and Barcelona.
The name "Costa Blanca" — the White Coast — comes from the pale limestone cliffs and whitewashed towns that run the length of this stretch of coastline, from Dénia in the north to Pilar de la Horadada in the south.
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Alicante, coast of Alicante
The Costa Blanca splits naturally into a handful of distinct markets along its coastline.
A genuine working Spanish city with an Esplanade seafront, a hilltop castle, and one of the best-connected airports in the country. Property here spans historic apartments in the old town to modern developments near Playa de San Juan, with a year-round rental market driven by locals as much as tourists — unusual on this coast.
Benidorm's skyline is unlike anywhere else in Spain — Europe's highest concentration of skyscrapers outside a capital city, built around two of the best urban beaches on the Mediterranean. Nearby Altea, Calpe and Villajoyosa offer a calmer, more traditional alternative just minutes away, all within the same well-established rental economy.
The Marina Alta, dominated by the Montgó massif, holds the Costa Blanca's most desirable villa market: Jávea, Moraira and Dénia all trade the high-rise energy of the south for quiet coves, golf, sailing and a large, long-established Northern European community that prizes discretion over volume.
Torrevieja and Orihuela Costa hold the Costa Blanca's most accessible price points, anchored by two salt lagoons — one of them famously pink — long associated with respiratory health. This is the most internationally diverse stretch of the coast, with especially large British, Scandinavian and Eastern European communities.
Alicante's cuisine sits between Valencia's rice culture and the Mediterranean's seafood tradition — with its own sweet specialities besides.

Rice cooked in fish stock and served separately from the fish itself — a fisherman's dish from the Alicante coast, and arguably the region's signature plate.

Spain's Christmas nougat originates in the Alicante town of Jijona — soft turrón blando and hard turrón duro are both protected designations, made from local almonds and honey.

A cold, sweet tiger-nut milk drink paired with soft sugar-glazed pastries for dipping — a Valencian-region tradition just as beloved along the Alicante coast.

Red prawns from Dénia, considered among the best in Spain, alongside grilled fish and rice dishes served along the entire coast — from beach chiringuitos to Michelin tables.
The Alicante DO, centred on the Fondillón fortified wine and increasingly respected reds from the Monastrell grape, remains one of Spain's more overlooked wine regions — with a growing number of inland bodegas near Villena and Pinoso now open for tastings.
Alicante province's festival calendar is built around fire, historical re-enactment, and a fierce sense of local pride.
Alicante city's answer to Valencia's Falles: huge satirical sculptures ("hogueras") fill the streets before being ceremonially burned on the night of 24 June, alongside fireworks, parades and all-night street parties.
Towns across the province — Alcoy's version is the oldest and most famous — re-enact the medieval battles between Moorish and Christian forces with elaborate costumed parades and mock skirmishes.
A medieval liturgical drama performed inside Elche's Basilica, recognised by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity — one of the oldest continuously performed works in Europe.
Dénia's summer fair mixes bull-running through the streets with concerts and fireworks over the port — one of the Marina Alta's most anticipated weeks.
Weekly street markets remain central to daily life across the coast — from Jávea's Thursday market to Torrevieja's Friday one, they double as the main social fixture for many residents, local and foreign alike.
The Costa Blanca has one of the densest concentrations of golf courses in Europe — a legacy of five decades of international demand.
More than 20 courses run the length of the province, from championship layouts to relaxed municipal clubs.
Las Colinas Golf & Country Club — a private, members-first course near Orihuela Costa, consistently ranked among Spain's best. Villaitana — two courses above Benidorm with sweeping Mediterranean views. La Sella Golf — a José María Olazábal design near Dénia, set among orange groves.
Marina Jávea, Puerto Dénia and Alicante's Real Club de Regatas offer some of the best-equipped moorings on the Mediterranean, with sailing schools active year-round.
The Montgó Natural Park above Jávea and Dénia, and the inland Sierra de Aitana, offer accessible year-round hiking with sweeping coastal views.
The Tabarca Marine Reserve, Spain's oldest, sits a short boat ride from Alicante — one of the best-preserved dive and snorkel sites on the Mediterranean coast.
The Alicante DO around Villena and Pinoso, with a growing number of Monastrell-focused bodegas offering tastings a short drive inland from the coast.
One of the highest club densities in Spain, particularly around Jávea, Moraira and Alicante city, with social leagues that welcome new residents year-round.
More than 20 courses across the province, several ranked among Spain's best — see featured above.
British, Irish, German and Scandinavian residents have called the Costa Blanca home since the 1960s — the infrastructure here is the most mature in the country.
Tell us which area interests you — Alicante city, Benidorm, Jávea & Dénia, or Torrevieja — and one of our advisors will be in touch within 24 hours.
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